Behavioural Strategy
Understanding people before platforms
I build marketing strategies around human behaviour, using psychology and data to influence decisions, build communities and drive measurable growth.
I turn audience insights, trends and data into actionable strategies that solve real commercial challenges rather than simply generating awareness.
Identify behavioural patterns across customer journeys to improve acquisition, retention and community participation.
Bridge creativity with commercial thinking, ensuring every campaign has a clear purpose, measurable objective and strategic rationale.
Grew into a well-rounded Account Manager
At Media Arts Lab, she learnt to balance strategy, planning, and client management at the highest level. Managing multi-million-pound budgets, partnering closely with producers, editors, and creative teams, preparing cast calls, joining shoots, and overseeing content reviews where perfection was the only expectation.
