Brand, Advertising & Marketing
Background & Fundamentals
- Built her career across branding, advertising and marketing agencies.
- Learned to craft powerful briefs from industry leaders.
- Briefed everything from products and billboards to TV, social and digital.
- Combines creative know-how with clarity and purpose.
- Shapes briefs that secure client and stakeholder buy-in.
Branding
- Worked with Dove, Glenlivet, Holistic and Absolut.
- Managed projects from first brief to live launch.
- Owned planning, forecasting, budgets and resources.
- Briefed creative and print production teams.
- Turned client visions into products, on budget.
- Kept designers aligned with client ambitions.
- Turned client feedback into clear action.
- Led confident presentations, delivering against expectations.
Advertising
- Built deep advertising expertise at Apple’s internal agency.
- Delivered 360° campaigns for AirPods and MacBook.
- Worked across TV, TVO, OOH and programmatic.
- Collaborated with strategists, creatives, editors and copywriters.
- Promoted to YouTube Strategic Partner for EMEA and MERT.
- Coordinated clients and account managers across markets.
- Managed organic and paid YouTube content launches.
- Created a scheduling process to keep content on track.
- Kept multi-market content delivery structured and consistent.
End-to-end storyboarding.
Social ABM
- Leads CI Group’s organic and paid LinkedIn activity since 2023.
- Manages six departments and multiple social accounts.
- Builds coordinated content plans for senior leaders.
- Tailors campaigns to tech and B2B audiences.
- Runs paid campaigns for demand generation, events and lead capture.
- Owns ad copy, lead magnets and creative briefs.
- Builds targeting, segments audiences and optimises spend.
- Delivers personalised ads, InMail and targeted event invitations.
- Drives quality engagement and measurable ROI.
