"I am a creative"
She’s specialised in strategy and marketing, always making sure to upsell and inform her work with the latest digital innovations. But her career has always been rooted in one thing—at the end of the day, she is a creative. That runs through everything she does.
Below is a collection of content across different mediums, from different moments and projects, where she was involved in everything- from the idea, design, edit, copy, through to approval. Before all the technical stuff and analytics, it’s always been about the story and how content can captivate. She’s well-versed in all Adobe platforms like Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects; all Apple/Mac platforms like Keynote, Numbers, and Pages; and Microsoft tools like PowerPoint, Excel, and Word.