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Workflows & Performance Reporting 

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Campaigns need structure to scale. We build custom workflows in HubSpot, mapping journeys from the first click to follow-up. Always build your workflow logic around audience behaviour—not just internal deadlines. 
 
smart segmentation, value-led messaging, and automated email chains built in HubSpot that adapt to behaviour—opens, clicks, form fills, and more. These aren’t just follow-ups. They’re conversations that convert.
Pro tip: Use conditional logic to guide the user through your funnel. One well-timed email is more powerful than five generic ones.

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<h2 style="white-space:pre-line">Long term reporting</h2>
We build campaigns around high-impact moments—industry events, client launches, awards, peak buying cycles. Every ad is tied to real-world relevance and designed to cut through noise. We don’t waste impressions; we create them with intent.

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One of the key capabilities MVG developed and implemented within CI Group's organic social media strategy is a structured and insight-driven reporting process. MVG introduced a reporting rhythm that includes weekly updates, where we walk through current performance in regular meetings, tracking engagement, reach, content performance, and follower growth. These weekly insights help us stay agile and refine our content in real time. On a broader level, we create monthly reports to assess overall trends and content effectiveness across the month, and every six months, we deliver detailed performance reviews that feed into our end-of-year analysis. These reports show not only growth but also year-on-year improvements in brand awareness and audience interaction. This framework has added real strategic value to how we evaluate and evolve our organic presence. 

Social Media & Engagement

MVG led two high-impact paid LinkedIn campaigns for CI Group—one aligned to BETT and the other to GKO 2025—each strategically timed to support upcoming sector-specific events. For both campaigns, we built five unique ad sets with tailored creative and messaging (written and executed in-house), along with full backend audience targeting and segmentation.

The BETT campaign, targeting the education tech space, reached an audience of 900, generating 6.3K impressions, 20 clicks, and attracting MQLs from key players like Microsoft, Google, Adobe, Dell, and Canon—all off a modest £152 spend. The GKO campaign reached a broader audience of 1,400, delivered 11.4K impressions, 50 clicks, and surfaced high-quality leads from Meta, Intel, Jamf, Jabra, and more—targeting channel specialists, marketing managers, sales executives, and enterprise decision-makers across the tech sector.

Both campaigns delivered strong brand visibility at critical times and created clear commercial value for CI Group, feeding directly into sales conversations at each event.

Paid Ad Reports

A key part of our reporting strategy focuses on the interplay between HubSpot, LinkedIn, and Google Analytics—ensuring we’re not just looking at isolated metrics but understanding the full user journey and how each platform contributes to the overall experience. Using UTM tracking, we tag all campaign links to trace specific engagement pathways from LinkedIn posts through to on-site behaviour in Google Analytics, and then tie that back into HubSpot for lead attribution and nurturing flows. This allows us to pinpoint not just what content is performing well on social, but whether it's actually driving qualified traffic, conversions, and pipeline value. We regularly analyse bounce rates, average session durations, and conversion paths in GA alongside HubSpot data like form fills, email interactions, and lead source quality. 