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Campaign Strategy & Planning

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<p>MVG's experience spans global rollouts for Apple across EMEA and MERT markets, through to full-service strategy ownership for CI Group—covering everything from content pipelines and channel plans to stakeholder comms and platform delivery.</p>
<p>Our approach is grounded in structure: timelines, roles, dependencies, deadlines—we know how to make complex campaigns run like clockwork. But it’s not just about logistics. It’s about understanding the emotional power of messaging, the right moments to show up, and how every touchpoint should feel.</p>
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We build full-funnel plans that map directly to the user journey, from awareness to conversion and beyond. 

Always-on funnel content strategies and pipeline

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Targeting high-value prospects in channel-specific journeys across organic social, paid, email, and web etc.

Account-Based Marketing strategies

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<h2 style="white-space:pre-line;text-align:right">Global localisation workflows across 10+ markets.</h2>

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We build long-term content plans shaped by business priorities, timed to hit when it matters most, and organised into IP libraries that teams can activate, repurpose, and rely on.

Campaign Strategy & Planning

Account-Based Marketing strategies

Global localisation workflows across 10+ markets.

Content That Ages Well. Strategy That Stays Ready.