Creative Coordination & Content Strategy
“What would I need to bring this to life?”
Having managed and led across creative, production, and strategy roles, we know how to speak everyone’s language. That’s how we cut ambiguity and make space for creativity.
Background & Fundamentals
She has built her career across branding, advertising, and marketing agencies, where she had the opportunity to learn how to craft powerful briefs from some of the best in the industry.
Her experience spans briefing across a wide range of projects — from product materials and OOH billboards to social media content and digital development. She is equipted and creatively knowledgable to ensure that every brief is clear, purposeful, and aligned to deliver results.
Branding
She has worked with major brands such as Dove, Glenlivet, Holistic, and Absolut, managing projects from the initial briefing through to the live launch.
Her role involved full project planning and forecasting, managing resources, and briefing both creative and print production teams. She worked closely with clients to develop products that captured their vision while remaining within agreed budgets.
Throughout the process, she collaborated closely with designers to ensure the creative work stayed true to the client’s aspirations. She took ownership of client feedback, ensuring every point was actioned effectively. Confident and knowledgeable, she led presentations back to clients, making sure the final outcomes met / exceeded expectations.
Advertising
She gained deep advertising experience while working at Apple’s internal agency, where she immersed herself in TV, TVO, OOH, and programmatic marketing. Collaborating with strategists, creatives, editors, and copywriters, she helped deliver end-to-end 360° campaigns for Apple, primarily focusing on the AirPods and MacBook.
Later, she trained into a role of YouTube Marketing Partner for EMEA and MERT regions. In this role, she liaised directly with country-specific clients and project account managers to ensure content went live both organically and through YouTube paid media campaigns. She developed and implemented a scheduling process to keep all marketing content on track, maintaining a continuous, structured pipeline and successfully managing the external deployment of content across multiple markets.
End-to-end storyboarding.
At CI Group, we developed full storyboards for campaign content and testimonial videos, shaping narrative flow, scripting, and visual cues to support campaign messaging and award submissions.
At Media Arts Lab, we worked with extreme precision—reviewing and localising storyboard copy and visuals across multiple markets. Every piece of creative for EMEA and MERT had to be checked, re-checked, and localised to spec.
Organic & Paid Socials
Since 2023, she has led and managed all of CI Group’s LinkedIn organic and paid output across six departments and multiple social accounts. She built a coordinated content strategy for the leadership team — planning and overseeing posts for the CEO, MD, Head of Sales, Strategy, Events, and Business Development — ensuring every campaign is timed and tailored to maximise reach, resonate with clients, and drive meaningful visibility in the tech and B2B space. Alongside organic efforts, she manages end-to-end LinkedIn paid campaigns focused on demand generation, event promotion, and lead capture, handling everything from writing ad copy and building lead magnets to briefing creatives, designing backend targeting, segmenting audiences, optimising in-platform, and dynamically adjusting spend based on performance. She has also delivered personalised paid ads, InMail campaigns, and targeted event invitations, consistently achieving high-quality engagement and measurable ROI.
Case Studies & Strategic Content
MVG is behind all content on the CI Group website. Every case study, blog, and landing page has been crafted by her, showcasing her expertise and vision. She support across all platforms and teams within CI Group. Below are a few examples demonstrating her impact.
Westcoast Rewards Case Study
Case study written for CI Group’s client, Westcoast – a leading technology distributor. Made with the intention to live on the CI Group website and use as a content megnet for leads.
14 Insights to equip SMB's future in technology
MVG created an insights-led infographic highlighting the key pain points SMBs face in today’s tech market—written and designed to resonate. This content was then distributed through targeted paid ads and email campaigns to both leads and cold audiences, driving awareness and demand back to CI Group.
Sales Enablement - Reward Platforms
She developed strategic OnePagers—content written and designed to give the CI Group business development team quick, sales tools they could share digitally or in person. Based on insights from the sales team and their client conversations, she created clear, concise messaging to showcase our rewards platform in a way that was both compelling and instantly usable.
Changing Behaviours Event 2025
MVG led the end-to-end delivery of the Innovation AI event for CBE—from creating the initial comms plan and building the website (including copy, design, and WordPress implementation) to setting up post-launch communications through HubSpot, managing email automation, registration forms, data segmentation, and coordinating both the in-person and virtual event logistics.