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Paid Social Execution

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<p>We plan and launch paid campaigns designed to land at the right moment, with the right message, in front of the right audience. Whether it’s LinkedIn, Meta, Youtube or TikTok, seasonal trends or client events, we make ads that resonate with people—and generate demand where it matters.</p>

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<h2 style="white-space:pre-line">Timing is everything. </h2>
<p>We build campaigns around high-impact moments—industry events, client launches, awards, peak buying cycles. Every ad is tied to real-world relevance and designed to cut through noise. We don’t waste impressions; we create them with intent.</p>

<p>We start with full-funnel planning that ties content directly to business objectives. Whether it’s building long-term visibility or fuelling short-term demand. We understand user journeys and know how to meet audiences at each stage—awareness, engagement and conversion. We plan always-on brand presence to high-impact campaign bursts, our approach is grounded in real structure: themes, formats, timings, tracking.</p>

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<h2 style="white-space:pre-line">Know Who You’re Talking To</h2>
<p>Every strategy starts with research. We analyse platform insights, dig into audience behaviour, and use tools like LinkedIn Analytics, Campaign Manager, Meta Audience Manager, Lusha etc to understand where your audience is and what they care about. </p>
<p>We also create in-depth reports to benchmark performance and audience overlap, helping guide messaging, tone, and even content formats before a campaign goes live.</p>

<h1 style="text-align:center">ORGANIC</h1>

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We worked closely with Currys Business to develop a tailored vertical marketing approach, starting with customer warming and ideation sessions to fully understand their goals. With no existing social presence, our role was to build from the ground up—positioning Currys Business as the go-to tech partner for SMBs, education providers, landlords, and hospitality businesses. Through targeted messaging on LinkedIn and X, we aligned content with sector-specific needs like cost-effective tech, smart automation, and digital transformation—terms that resonated deeply with their audience. By focusing on one sector per month and leveraging organic social to build trust, we demonstrated how a consistent, insight-led strategy could increase brand visibility, drive engagement, and generate measurable business value.  

Currys Business 

To raise awareness of CI Group’s capabilities and drive stronger engagement with our target audience, MVG led the end-to-end delivery of a test-and-learn channel marketing campaign. We developed a series of A/B-tested creative tiles focused on three messaging pillars: pain points, process-to-outcome, and success-driven case studies—designed to showcase the value CI delivers without directly naming clients. MVG wrote the copy, briefed the creative, oversaw production, and managed all aspects of deployment across social, including reposting and reporting performance. This initiative not only demonstrated the skill in balancing subtle promotion with strategic storytelling but also provided valuable insight into which messaging resonates most with our audience—guiding future content strategy for CI’s brand visibility.

A/B Test of CI Group’s capabilities 

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We managed and led organic social across the entire business—including six internal department pages and the personal LinkedIn accounts of senior leadership (CEO, Head of Strategy, MD, Sales, etc). That meant coordinating messaging, planning thematic content waves, ghostwriting posts and publishing content that made noise in the B2B tech space.


Ghostwriting

<h1 style="text-align:center">PAID MEDIA</h1>

From writing ad copy and designing lead magnets, to creating audiences, tracking in-platform performance and weekly reporting, MVG does it all. At CI Group, we delivered demand-gen campaigns targeting C-suite execs in the IT and retail space, aligned to key moments like events, launches, and industry cycles.

MVG led two high-impact paid LinkedIn campaigns for CI Group—one aligned to BETT and the other to GKO 2025—each strategically timed to support upcoming sector-specific events. For both campaigns, we built five unique ad sets with tailored creative and messaging (written and executed in-house), along with full backend audience targeting and segmentation.

The BETT campaign, targeting the education tech space, reached an audience of 900, generating 6.3K impressions, 20 clicks, and attracting MQLs from key players like Microsoft, Google, Adobe, Dell, and Canon—all off a modest £152 spend. The GKO campaign reached a broader audience of 1,400, delivered 11.4K impressions, 50 clicks, and surfaced high-quality leads from Meta, Intel, Jamf, Jabra, and more—targeting channel specialists, marketing managers, sales executives, and enterprise decision-makers across the tech sector.

Both campaigns delivered strong brand visibility at critical times and created clear commercial value for CI Group, feeding directly into sales conversations at each event.

Example one

As part of CI Group’s pitch for the Computacentre Global rebrand, we launched a highly targeted paid LinkedIn campaign to build visibility and engagement with key decision-makers ahead of formal outreach. Working closely with the sales team and people directors, we developed six tailored ads with messaging specifically designed to resonate with Computacentre internal teams. The campaign targeted account managers, client directors, sales specialists, and senior sales personnel across Computer Centre UK and Global, focusing on those with influence and authority within the sales function.

Across a one-month run, the campaign delivered 14,000 impressions, 66 clicks, 15 reactions, and surfaced 15 qualified leads, all directly from the target organisation—showcasing how strategic paid media can warm up accounts and reinforce pitch activity. With an audience size of 2,000 and a spend of just £461, this campaign provided measurable value and created commercial momentum at a key opportunity point.

Example two

For Clareville—CI Group’s specialist PR agency—we ran a niche paid LinkedIn campaign targeting the baby and parenting sector, a category with limited brand presence on the platform. Despite the challenge, we conducted in-depth market research to identify top-performing parent and baby companies, ultimately building a hyper-targeted audience of brand managers, founders, managing directors, and category managers across relevant businesses.

The campaign, built on a £38 budget, included three ads, each with distinct messaging to test engagement and tone. Over the course of a month, it delivered 645 impressions, eight website clicks, two reactions, and most importantly, two qualified MQLs—including the Commercial Director of HiPP Organic, now a retained client. Small scale, big result—this campaign proved that with the right audience, message, and testing strategy, even the smallest budgets can create meaningful commercial value.



Example three

Below is a collection of paid ad campaigns delivered across multiple departments within CI Group. Alongside leading campaign strategy and execution, we’ve also worked closely with the CI Group leadership team—ghostwriting and managing content for the Non-Executive Director, CEO, Managing Director, Head of Sales, and Business Development Director. From developing the tone and messaging to planning and promoting leadership content through paid social, we’ve managed the entire content pipeline—scheduling, coordinating, and amplifying across LinkedIn. It’s not just about posts; it’s about presence, consistency, and influence at the top.

Paid Social Execution

Timing is everything.

Know Who You’re Talking To

ORGANIC

Ghostwriting

PAID MEDIA

Thought Leadership & Ghostwriting