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Event Marketing & Brand Activation

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<h1 style="text-align:center">Event Marketing</h1>

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<h2 style="white-space:pre-line">Passionate about data </h2>
<p>Thats a weird place to start? Wrong, in order to have a good event, you need it to be seen (as well as attended). A good start it understanding your audience. She enjoys turining data into clever targeted social and paid media campaigns. Understanding your audience reflects your messaging. </p>
<p>By segmenting audiences through platforms like HubSpot, she builds targetted journeys across LinkedIn, Instagram, TikTok, and Snapchat. Every touchpoint, from email to ad to organic post, is timely, relevant, and part of a a wider plan that aligns to the business / campaign objectives.  </p>

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- Event Marketing & Campaign Skills
- Event promotion strategy & execution
- Campaign concept development & comms planning
- Ad copywriting & content adaptation for global audiences
- Creative briefing & asset coordination
HubSpot: automation workflows, emails, reminders, confirmations
- Make.com: integrations & workflow optimisation
- Wordpress / CMS website creation 
- Paid & organic social campaign setup (LinkedIn, Instagram, TikTok, Snapchat)
- Audience segmentation & targeting across platforms
- International campaign localisation & engagement optimisation

Here's a list of valuable things brings when she works on an event.. Tech Stack? Skill Stack? (Is that a thing?)

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<h1 style="text-align:center"> Event Marketing &amp; Brand Activation</h1>

<h2 style="white-space:pre-line">Chaging Behaviours Event - CI Group </h2>
<p class="normal" style="white-space:pre-line">Delivered an end-to-end campaign on AI innovation, from VIP guest list segmentation and roundtable invites to a virtual event that extended reach. Built bespoke HubSpot forms to capture data, with automated workflows in HubSpot and Make.com driving confirmations and tailored follow-ups. Designed and wrote the full WordPress event site, briefing creatives to bring the vision to life. The site became the hub for registrations, downloads, and AI insights every step of the attendee journey thought about. Using her skills to blend targeting, automation, and content strategy into one seamless campaign.</p>

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Automated Lead Generation Forms

<h1 style="text-align:center">Brand Activation</h1>

She played a pivotal role in the Spatial Audio AirPods campaign - Apple’s modern reimagining of the silhouette ads with Harry Styles at the centre. She managed the global rollout across OOH, TV, and digital, uniting 15 copywriters to keep messaging tight. 

Precision planning, creative leadership, and performance analysis made this cross-channel launch a global launch.

B2C | Turning Music into a Global Movement: Apple’s Next Cultural Moment

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While working at Media Arts Lab, she led the end-to-end management of the MacBook Pro "Supercharged for Pros" programmatic, TV and TVO advertising campaign. Acting as the account lead, she was involved from conception to production and rollout of multiple creative formats designed specifically for programmatic social distribution. 

Her role involved managing the creation of different ad formats and dimensions, ensuring assets were correctly adapted for a range of social media platforms. She also led the localisation process across more than ten markets within EMEA and MERT, collaborating with designers, editors, and copywriters to tailor visuals / messaging or screens such as the below, for each region. 

As part of the campaign delivery, she managed all stakeholder coordination and sign-offs, taking full ownership of the process from production, budget, creation, approvals through to live deployment — an example of her ability to drive complex, multi-market projects independently and deliver flawlessly within Apple's world-class standards.

MVG first met the Accord Animal Health's client at a trade show event whilst networking, where she began developing a strong professional relationship through meaningful conversation and understanding the Accord Animal Health brand vision. Through consistent follow-ups and nurturing the relationship, she was able to grow initial interest into a full campaign opportunity, aligning the client’s needs with CI Group’s capabilities.

Once the campaign was approved, she played an end-to-end role in its delivery — from the initial strategy discussions to the live event execution. She worked closely with the client and internal creative director to shape the stand concept, manage the creative and logistics process, and ensure the final delivery met both the brand’s high standards and the objectives set for the launch. Her involvement continued right through to the live day, overseeing final touches on-site, supporting client engagement during the London Vet Show, and helping ensure the campaign successfully positioned Accord Animal Health's new product range with a powerful and memorable market debut.

B2B & B2C

One of her key contributions was creating a cohesive and professional brand identity across the entire business. When MVG joined, there was no consistent visual language—no unified team backgrounds, email signatures, or even standardised logos across the agencies. Over the course of two years, MVG led the transformation of CI’s brand presence, working closely with design teams to establish visual guidelines, develop branded templates, and roll out cohesive digital assets. From email signatures and Teams backgrounds to internal decks and marketing collateral, we ensured every touchpoint reflected a unified identity—strengthening both internal culture and external perception. This work laid the foundation for clearer brand storytelling and more consistent engagement across all channels.

Internal

<h2 style="white-space:pre-line">B2B</h2>
<p>As the marketing lead for this event, she was responsible from the sourcing/ scraping of target attendee data,  to the complete website and landing page creation on WordPress. She coordinated closely with designers, briefing them on the specific formats and assets required, all developed under her direction and in collaboration with the digital department.</p>
<p> She owned the strategy from start to end- writing all briefs herself. The website was designed with lead magnets and a registration system that synced directly back to HubSpot, making her CRM expertise critical to the project’s success. She also worked with the design team to create a new brand identity that was reviewed and approved by key stakeholders across the business. Following the website launch, she led the creation of social media assets to build excitement and engagement among attendees leading up to the event.</p>