Event Marketing & Brand Activation
Event Marketing
Targeting Audiences Around Events
Within our event marketing strategy, audience segmentation plays a critical role in ensuring every message reaches the right person at the right time. We start by using Lusha to intelligently scrape and enrich data, identifying relevant contacts across target sectors. That data is then fed into HubSpot, where we build segmented lists based on industry, job role, intent signals, and past engagement. These lists become the foundation for highly tailored campaigns—whether it’s nurturing through automated email journeys, driving form conversions, or personalising event invites. From there, we mirror this segmentation within LinkedIn Campaign Manager and other social platforms, aligning paid and organic activity to maximise reach and relevance. It’s an end-to-end workflow that turns raw data into actionable marketing, ensuring each touchpoint- whether email, ad, or post- is timely, targeted, and part of a connected user experience.
Promoting Events from Start to Finish
We’ve led the end-to-end promotion of CI Group’s own events, owning everything from strategy to execution. That includes crafting the campaign concept, comms plan, writing ad copy, briefing the creative, setting up all automation in HubSpot (emails, reminders, confirmations), and connecting workflows via Make.com for efficient user journey.
Also supported Media Arts Lab (MAL) in distributing promotional materials and content for their global events, tailoring outreach across international audiences and creative formats.
For CI Group's 2025 CBE event in July, focused on AI innovation within marketing across the tech channel and retail sectors, MVG led the delivery of a comprehensive end-to-end campaign. This includes curating a segmented VIP guest list for our exclusive in-person roundtable, as well as planning and executing a virtual event to extend reach. The campaign begins with targeted audience segmentation, followed by the creation of bespoke registration forms via HubSpot to capture and organise attendee data. We set up automated workflows through HubSpot and Make.com to ensure instant engagement with registrants, triggering confirmation emails and tailored follow-ups. We also designed and built the event website entirely in WordPress, handling the copywriting and briefing designers to bring the vision to life. The site now serves as a central hub for traffic, where users can register, download event content, and explore AI-led insights tied to the event theme. This multi-layered approach ensures a seamless journey for every attendee, blending audience targeting, automation, and content strategy into a cohesive campaign.
