Maureen Vasquez - Guzman

Crafts ABM-driven strategies in working closely with leadership and heads of departments, aligning research, sales and marketing to map personalised funnels and win top-tier clients, including HP, Microsoft, Currys.

Expert in crafting clear, purposeful briefs across branding, advertising & digital. Leads end-to-end creative planning - from storyboard & copy to resourcing and client collaboration to execution.

Creative-led content across formats: decks, websites, videos, carousels - crafted end-to-end (idea, design, edit, copy, approval), using Adobe, Apple, and Microsoft tools.

Timing and full-funnel ABM: organic and paid social campaigns tied to specific business goals, data-driven targeting, platform insights, C-suite positioning, and lead generation.

Data-driven event campaigns: Segmentation via Lusha & HubSpot to multi-channel nurturing, automation, and tailored global promotion.

HubSpot workflows, from first-click to follow-up - using smart segmentation, adaptive email automation, Make.com syncs, and long-term campaign tracking.